61 B2B Marketing Tools for 2021

Love it or hate it, marketing tools are a big part of the way things work in the B2B world. While no tool will ever be the silver bullet that unlocks everything for your team, there are plenty of challenges and hurdles that can be created by choosing the wrong ones.

A well-thought-out and maintained tech stack can be an accelerant for companies. Whether you are building from scratch, looking to make some changes or adding on new functionality, this list of B2B marketing tools will help give you some context before diving right in.

The tools on this list are a combination of tools that I have used or currently use personally, tools that come highly recommended by peers, and tools that are highly rated on sites like G2 and Capterra.

SEO Tools

Search engine optimization (SEO) tools are designed to help you understand how your website ranks in the search engines, how you stack up against your competitors and how you can improve your website or content to generate more backlinks, move up in the rankings and increase your organic search traffic.

Ahrefs

What is Ahrefs?

Ahrefs is a robust suite of SEO tools that help you research opportunities, monitor results and analyze competition to figure out how to outrank them.

Benefits of using Ahrefs

They have a robust index of the web (over 5 billion pages crawled daily and 16 trillion known links) so you know you are getting a very realistic look at the web and competition.
They make finding guest blogging opportunities very fast and simple with the unlinked mentions filter in the Content Explorer.
You have every tool and data point you need to create a solid content strategy.

What does Ahrefs cost?

Ahrefs offers a 7-day free trial and then the pricing breaks down as follows:

The Lite plan is $99/month ($1,188/year)
The Standard plan is $179/month ($2,148/year)
The Advanced plan is $399/month ($4,788/year)
The Agency plan is $999/month ($11,988/year)

Sitebulb

What is Sitebulb?

Sitebulb is a website crawler that allows you to crawl any website and then provides extension reporting, visualizations of site structures and in-depth recommendations for how to fix issues.

Benefits of using Sitebulb

You can crawl your site on a regular basis and get good crawl-over-crawl details on how things have changed with your site from one time to the next.
The prioritized hints give you a clear place to start and include detailed explanations of what the issue is and why it needs to be fixed. And they make it super easy to export the URLs in question for each specific issue.
Sitebulb offers multiple types of visualizations for your crawl maps (site structure) as well as graphs and charts for distribution of crawl depth, organic traffic %, and more.

What does Sitebulb cost?

Sitebulb offers a 14-day free trial and then pricing breaks down as follows:

The Lite plan starts at $13.50/month ($162/year) for one user
The Pro plan starts at $35/month ($420/year) for one user
Every additional user is an additional $7/month ($84/year) regardless of which plan you choose

Yoast

What is Yoast?

Yoast is an SEO plugin for Wordpress and has grown to be the gold standard for WordPress SEO with over 135 million downloads. It offers everything from keyword optimization and readability tools to sitemap generation and redirects.

Benefits of using Yoast

The tools are very simple to use and understand, even if you don’t have a background in SEO.
For those who wish to get very granular in their optimization and technical SEO, Yoast makes it very easy to access and optimize all of these.
Using Yoast doesn’t require much additional effort but levels up the content & SEO for your website to help you get more organic traffic, more social shares and more engagement.

What does Yoast cost?

Yoast SEO is free.
Yoast SEO Premium is $89/year for one site

Analytics Tools

Website and app analytics tools help marketers, analytics, developers and product teams understand traffic to websites/apps, how visitors engage, where there are opportunities to improve and how to convert more traffic into customers.

Google Analytics

What is Google Analytics?

Google Analytics is arguably one of the most ubiquitous tools on the internet. It is a web analytics platform that offers a significant amount of data and reporting by adding just a small snippet of code to your site.

Benefits of using Google Analytics

It is widely accepted and easy to integrate with nearly every tool that warrants a connection to Analytics.
You will have a ridiculous amount of data available to you to analyze how prospects and customers are interacting and engaging with your website or application, allowing you to improve that experience and get better results.
Google Analytics is a lot like Excel. The learning curve is pretty short to figure out how to do some of the basic stuff but overall is an incredibly powerful tool that can scale well with your company and unlock deeper insights as you get more familiar with it.

What does Google Analytics cost?

Google Analytics is free.

Mixpanel

What is Mixpanel?

Mixpanel is a user analytics platform that can provide insights for both websites and applications, thought its strength is definitely on the application side. The Mixpanel tools helps companies adopt, onboard and retain customers by providing insights as well as tools to segment and engage users based on their behavior.

Benefits of using Mixpanel

Mixpanel not only provides you with the aggregated quantitative data on user activity but you can also see the individual profiles of users and how they interacted with your site or application to better understand their customer journey.
Mixpanel provides comprehensive retention cohort reporting that helps you identify issues with engagement or adoption that are leading churn.
There are several tools for messaging and A/B testing directly within the tool that allow you to set it up to take action based on the rich data set of user behavior.

What does Mixpanel cost?

The Starter plan is free for up to 1,000 monthly tracked users (MTUs)
The Growth plan starts at $779/year for 1,000 MTUs and grows from there
They offer an Enterprise plan with custom pricing

Pendo

What is Pendo?

Pendo is an application analytics platform that gives companies deep insights into how users are interacting with the product, understanding sentiment of user experience, collect feedback on product features and more.

Benefits of using Pendo

Gain valuable insights into feature adoption, figure out what features and used and which ones aren’t and quantify feature adoption.
You can improve new user onboarding with guided walkthroughs, getting them to accomplish the high value activities faster while reducing some of the most common support tickets.
Reduce churn by understanding the behaviors and triggers that ultimately lead to churn and create ways to get ahead of that frustration or confusion.

What does Pendo cost?

I don’t really know. They don’t share pricing on their site and I chatted with a rep on their site and they couldn’t tell me because there are too many variables that go into it.

Heap

What is Heap?

Heap is a product analytics platform that automatically captures behavioral data for your web and mobile apps and allows you to create new events or data points without any code and will retroactively apply to your data.

Benefits of using Heap

Allows product teams and growth marketers the ability to set up and capture data without having to add code.
Highlights areas where there is friction for users and helps optimize funnels so that you can increase conversion rates and create a better experience for users.
Heap provides data and tools to help improve activation, engagement and retention so that you can drive efficient growth across the entire customer journey.

What does Heap cost?

Heap offers a free 14-day trial

The Free plan is, you guessed it, free. This includes 1 user and up to 5,000 sessions/month
The Growth plan is only for startups under 20 employees and there is no price provided
The Enterprise plan is custom

Chat & Customer Messaging Tools

Live chat and customer messaging tools help you engage with your prospects and customers in real-time to answer their questions, solve their problems or educate them on how to get more value and benefit from your products or services.

Intercom

What is Intercom?

Intercom is a chat and customer messaging platform that supports the entire customer journey. The tools allow you to do improve lead generation, customer engagement, and customer support through chat, email, segmentation and a lot of integrations.

Benefits of using Intercom

Intercom can be set up in a very short amount of time, so you don’t have to deal with an extensive onboarding process or long wait times before you start seeing results.
There are a lot of customer data points available for segmentation and over 100 integrations so that you can make good use of all that valuable data.
You can implement chatbots and smart lead routing in the same tool where you hand customer support and in-app engagement.

What does Intercom cost?

Intercom offers a 14-day free trial. There are a lot of add-ons and ways that you can pick and choose their tools a la carte. Below is pricing for the “all-in-one” packages that include all three of the core products.

The Essentials plan starts at $87/month ($1,044/year)
The Pro plan starts at $153/month ($1,836/year)
The Premium plan offers custom pricing

Add-ons pricing:

Custom Bots start at $99/month ($1,188/year)
Product Tours start at $119/month ($1,428/year)
Answer Bots start at $99/month ($1,188/year)
Help Center Articles start at $49/month ($588/year)

Drift

What is Drift?

Drift offers a few tools across the sales and marketing funnel, like chat, email, video and automation, billed under the label of conversation marketing. However, their bread and butter is really the chatbot functionality and workflows they have created.

Benefits of using Drift

Drift allows you to create different playbooks for automated messaging with prospects and customers through the chatbot tool, allowing you to scale interaction on your site beyond what humans could do.
You can generate leads via Chatbots by collecting the information necessary, plus augmenting with Clearbit data enrichment on the back end, to quickly and properly route leads to the right people on the sales team.
The sales automation functionality allows reps to automate certain tasks like re-engaging prospects and scheduling meetings, freeing up more time to focus on closing deals.

What does Drift cost?

With the exception of the Free plan, all plans are monthly pricing but billed annually.

Drift offers a Free plan with very limited functionality
The Standard plan starts at $50/month ($600/year) + chat seats each $20/month ($240/year)
The Pro plan starts at $400/month ($4,800/year) + chat seats each $40/month ($480/year)
The Premium plan starts at $1,500/month ($18,000/year) + chat seats each $80/month ($960/year)
The Enterprise plan is custom pricing

Help Scout

What is Help Scout?

Help Scout is an all-in-one platform for small and mid-sized customer-centric businesses to manage customer service, chat, knowledge base and customer data in one place to help you convert, support and delight your customers.

Benefits of using Help Scout

Help Scout covers every base that a company needs to be able to effectively serve and support their customers so there’s no need to stitch together several tools.
The Beacon tool allows you to create an experience both on your site and in-app that allows customers to easily solve their own problem and/or chat directly with someone on your team.
You can provide exceptional customer service without a robust ticketing system. The Help Scout support mailbox pulls all message types into one view so you can have a comprehensive view of the customer and focus on solving their problem.

What does Help Scout cost?

Help Scout offers a 15-day free trial.

The Basic plan starts at $30/month ($360/year) for one user. $15/month ($180/year) for each additional user
The Standard plan starts at $50/month ($600/year) for one user. $25/month ($300/year) for each additional user
The Plus plan starts at $80/month ($960/year) for one user. $40/month ($480/year) for each additional user
The Company plan is custom pricing for teams with 25+ users

Email & Marketing Automation Tools

Email and marketing automation tools go beyond enabling you to simply send emails to your prospects and customers. At their core, they help you to segment and personalize your communication at scale to deliver a great experience, support them in their buying journey and treat them like more than just a row in a database.

Mailchimp

What is Mailchimp?

At its core, Mailchimp is an email marketing platform. They have grown into a few adjacent areas over the years, like social and landing pages, but the core use is in the email platform. Mailchimp is very easy to get started with and therefore is very popular with SMBs and companies that are just starting out.

Benefits of using Mailchimp

For smaller companies that don’t need advanced versions of other marketing tools, Mailchimp is able to cover a lot of their needs in one place.
Mailchimp offers a robust library of email templates and also has a very easy and intuitive drag and drop builder for creating your own emails without writing code.
Mailchimp has over 300 integrations, which means that conceivably, it will integrate with just about any you already use.

What does Mailchimp cost?

The Free plan is free for up to 2,000 contacts
The Essentials plan starts at $9.99/month ($119.88/year)
The Standard plan starts at $14.99/month ($179.88/year)
The Premium plan starts at $299/month ($3,588/year)

ActiveCampaign

What is ActiveCampaign?

ActiveCampaign has evolved over the years from an email marketing platform into a true marketing automation platform. They offer a robust set of features with pricing that scales on database size, making a true marketing automation platform accessible for smaller companies and those just starting out.

Benefits of using ActiveCampaign

If you are starting out or just have a very small database, ActiveCampaign offers a very impressive line of functionality from CRM+Sales Automation, Deep Integrations and Lead Scoring for less than $100/month.
ActiveCampaign also has a lot of the large scale functionality that allows your company to grow with ActiveCampaign without outgrowing it too quickly.
The platform covers a wide spectrum of functionality for the entire sales and marketing funnel.

What does ActiveCampaign cost?

ActiveCampaign offers a free trial to get into the product and check it out.

Pricing is heavily metered on your database size, so pricing below is based on monthly pricing for a database of 1,000 contacts.

The Lite plan starts at $29/month ($348/year)
The Plus plan starts at $70/month ($840/year)
The Professional plan starts at $159/month ($1,908/year)
The Enterprise plan starts at $279/month ($3,348/year)

Autopilot

What is Autopilot?

Autopilot is a newer marketing automation company that brings a highly-visual approach to creating campaigns and nurturing flows. It brings together automation, email marketing and lead management functionality together into one platform for small and mid-sized companies.

Benefits of using Autopilot

The visual builder is a huge perk to using Autopilot. It makes it very easy and enjoyable to creating customer journeys and segmentation in a way that other platforms can’t.
Autopilot offers a unique blend of other tools, like in-app messaging and retargeting functionality that give companies a unique toolset to take their customer communication beyond just emails.
Autopilot also offers a library of automation templates that companies can drop right in and use or get new ideas for different ways they can use the tool.

What does Autopilot cost?

Autopilot offers a 30-day free trial for all plans.

The Silver plan starts at $49/month ($588/year) for up to 2,000 contacts
The Gold plan starts at $149/month ($1,788/year) for up to 5,000 contacts
The Platinum plan starts at $249/month ($2,988/year) for up to 10,000 contacts
They also offer a custom plan for companies with more than 10,000 contacts

Hubspot

What is Hubspot?

The Hubspot Marketing Hub is a true all-in-one marketing platform. The core components are marketing automation but it offers a significant list of functionality ranging from landing pages, SEO to Ads and Attribution.

Benefits of using Hubspot

For smaller companies, Hubspot can truly power your marketing engine and prevent you from having to stitch together a bunch of tools.
They offer a Sales Hub and Service Hub that are both freemium and offer a lot of functionality for free, allowing companies that don’t need high-powered CRM or CS tools to run everything in one ecosystem for a pretty low cost.
Perhaps a bit more nuanced but highly important, Hubspot is currently one of the more straightforward and out-of-the-box solutions for marketing attribution. With almost no setup, it ties together marketing channels and activities to qualified opportunities and closed deals.

What does Hubspot cost?

The Free plan is free forever and includes a very limited set of features
The Starter plan starts at $50/month ($600/year) and includes 1,000 contacts
The Professional plan starts at $800/month ($9,600/year) and includes 1,000 contacts
The Enterprise plan starts at $3,200/month ($38,400/year) and includes 10,000 contacts

Pardot

What is Pardot?

Pardot is a solid marketing automation platform that is part of the Salesforce ecosystem and offers a lot of functionality for mid-market companies.

Benefits of using Pardot

Pardot has the best integration with Salesforce CRM of any marketing automation platform and works well with other Salesforce products. If you are building your company on all Salesforce products and/or need a powerful and high-volume sync with Salesforce CRM, this is a great option.
With Pardot, your company can build out a solid marketing automation program and the tie to Salesforce CRM lets you create highly informed and relevant lead scoring data.
The Pardot platform is very user friendly for the level of functionality it offers and has extremely granular permissions, allowing you to bring more of your team into the tool to do various functions without the risk of issues occurring or the need for extensive training/certifications.

What does Pardot cost?

The Growth plan starts at $1,250/month ($15,000/year) for up to 10,000 contacts
The Plus plan starts at $2,500/month ($30,000/year) for up to 10,000 contacts
The Advanced plan starts at $4,000/month ($48,000/year) for up to 10,000 contacts

Marketo

What is Marketo?

Marketo is a marketing automation platform that offers deep functionality and customization, making it one of the more common choices for large mid-market and enterprise companies.

Benefits of using Marketo

The Marketo platform is highly customizable and can power the entire buyer journey for large organizations, fitting into other systems as needed.
Marketo acquired Bizible and now has the ability to pair your lead generation, email marketing, engagement efforts and CRM integration with a toolset for understanding full marketing attribution.
The extensive customer data set available in Marketo allows you to get deep understanding of prospects and customers for account selection, propensity to buy and segmentation.

What does Marketo cost?

Marketo does not publish pricing and other information online is outdated. They price based on database size and desired functionality. From my experience, you would probably be looking at starting at $2,000/month ($24,000/year) at the low end and scaling up from there.

Sales Intelligence Tools

Why are sales intelligence tools on a B2B marketing tools list? Because sales intelligence tools provide the ability for both sales and marketing teams to combine internal and external data to create ideal customer profiles (ICP), create better segmentation and deliver resources and messaging meet the needs of prospects and customers.

UpLead

What is UpLead?

UpLead is a platform that enables marketing and sales professionals to find qualified prospects, enrich existing leads and connect with prospects in one seamless workflow.

Benefits of using UpLead

With over 46 million contacts, you can create targeted B2B lists easily and capture the right people at scale.
UpLead also includes data on what technology the contacts use, so you can create lists of specific types of users or customers of specific products.
Uplead integrates directly with most CRMs and outbound email platforms, making it simple to tie directly into your current tech stack.

What does UpLead cost?

UpLead offers a free trial that gives you 5 credits to test drive the platform.

The Basic plan starts at $79/month ($948/year) and includes 200 monthly credits
The Plus plan starts at $199/month ($2,388/year) and includes 1,000 monthly credits
The Professional plan starts at $349/month ($4,188/year) and includes 3,000 monthly credits
The Enterprise plan offers custom pricing

Clearbit

What is Clearbit?

Clearbit is a powerful marketing data platform that allows companies to enrich their contacts, source new ones and reveal which companies are visiting their website every day.

Benefits of using Clearbit

By turning your anonymous traffic into known companies/segments/verticals, you can create better targeting and retargeting to increase your relevance and effectiveness.
With better data, you can increase conversions at every step of the funnel, which will result in more revenue.
Clearbits prospecting tools have over 200 million contacts at 20 million companies, giving you an extremely thorough database to find the right prospects to build your target lists.

What does Clearbit cost?

Clearbit does not publish direct pricing.

The Enrichment pricing is based on the size of your database, though they do offer 1,000 API credits for $99/month ($1,188/year) for developers and startups
The Reveal pricing is based on your monthly website traffic
The Prospector pricing is based on monthly contacts created

ZoomInfo

What is ZoomInfo?

ZoomInfo, which is now combined with and powered by DiscoverOrg, is a comprehensive marketing data intelligence platform that allows you to identify, target and convert prospects into customers.

Benefits of using ZoomInfo

The comprehensive and frequently updated data of ZoomInfo can be integrated into your CRM to consistently be enriching your data to make sure your team always has the most accurate information.
ZoomInfo has some unique tools to identify attendees and sponsors of specific events to help you make the most out of any events you are planning to attend.
ZoomInfo combines voluntary data, data acquired via machine learning and human researchers to ensure that the data is verified in several different ways to give you the best data possible.

What does ZoomInfo cost?

ZoomInfo offers several different plans and packages but does not publish pricing.

Account-Based Marketing Tools

Account-Based Marketing (ABM) tools help align marketing and sales teams to focus on marketing and selling to a set list of accounts that fit their product or services, rather than marketing generating leads and sales qualifying them. The tools help eliminate a lot of manual tracking to tie activity and metrics to specific accounts and make it easier for teams to know how well they are performing on their list of target accounts.

Terminus

What is Terminus?

Terminus is an Account-Based Marketing platform that allows you to target, engage and activate contacts at your target accounts to help set more meetings and drive revenue.

Benefits of using Terminus

Terminus is a solid all-in-one platform that allows your team to source, target and measure target accounts across marketing and sales activity so you don’t have to use several tools.
The tools and features available in Terminus are not limited to demand generation and sales, they can be levered by customer success teams as well to improve retention & account growth.
Terminus integrates directly with several areas of your tech stack so that it can fit right in and start working from day one.

What does Terminus cost?

Terminus does not publish their pricing.

Engagio

What is Engagio?

Engagio is another all-in-one ABM platform that gives your team the ability to align marketing and sales through all stages of the buying journey to match leads to accounts, engage target accounts, measure impact and more.

Benefits of using Engagio

Engagio offers a unique combination of both lead-based and account-based marketing tools, which gives you the ability to hone in on specific contacts and not just accounts.
The Engagio platform will get your marketing and sales team looking at the same data, improving alignment and improving conversions as a result.
They offer multi-touch attribution that is truly account-based, which helps your team understand what activities have the highest ROI.

What does Engagio cost?

Engagio does not publish their pricing.

DemandBase

What is DemandBase?

DemandBase is an end-to-end ABM solution for full-funnel marketing. With DemandBase, you can target, engage and convert your target accounts to drive efficient revenue.

Benefits of using DemandBase

Demandbase has one of the largest B2B data sets with more than 14 million company records and growing, allowing you to build target account lists without necessarily having to pay for another data solution.
Users of DemandBase, on average, experience nearly 8x more opportunities and 1.5x the deal size so the results have the potential to be transformative for your company.
DemandBase offers a lot of features and functionality for website personalization, which isn’t as strong or prevalent with other vendors.

What does DemandBase cost?

DemandBase does not publish their pricing.

Direct Mail & Gifting Tools

Direct mail and gifting tools make it easy to automate the sending of direct mail or swag as well as give marketing and sales teams an easy platform to identify and send pre-approved items to prospects or customers without a lot of manual work, storing of inventory or trips to the nearest shipping location to send packages.

Sendoso

What is Sendoso?

Sendoso is a sending platform that allows companies to send direct mail, swag, physical gifts and more in a simple, scalable and measurable way.

Benefits of using Sendoso

If you have ever spent hours upon hours packaging gifts, printing labels and taking them somewhere to be shipped, then you will understand the huge benefit of being able to store, fulfill and ship directly through Sendoso.
In addition to using Sendoso directly, they also integrate with several marketing tools, allowing you to automate sending to certain segments or at certain points in the customer journey.
Sendoso doesn’t just offer postcards or other general items you normally associate with direct mail. They are able to help craft high-quality, unique pieces that make your company stand out.

What does Sendoso cost?

Sendoso does not publish their pricing. It seems there are a lot of variables from number of users, number of sends, warehousing options and of course, the cost of the direct mail/gift items as well.

Alyce

What is Alyce?

Alyce is an AI-powered gifting platform that handles a lot of the sourcing and logistics benefits that other platforms offer, but proposes to save you time and get you better results with the use of artificial intelligence.

Benefits of using Alyce

The AI layer of Alyce helps your company skip sending the same items to everyone and empowers you to do personalized gifting at scale.
Again, rather than sending the same company swag items to each customer, influencer or employee, Alyce allows you to create your own marketplace so that folks can choose the swag item they want the most.

What does Alyce cost?

Alyce does not publish their pricing. Similar to others, there is a recurring platform fee and variable pricing based on items, fulfillment, etc.

Printfection

What is Printfection?

Printfection is a swag management platform gives you end-to-end support from sourcing and creating swag to fulfilling and tracking.

Benefits of using Printfection

With Printfection, you have a wide range of options for swag without having to source and create all of them separately.
In addition to direct one-offs, you can also have your swag shipped directly to specific events which is a huge time-saver compared to raiding a swag closet to fill some boxes and ship them yourself.
Printfection also has some great tools to help support the swag request collection process from your team, HR, super fans and more. Much easier than juggling individual Slack messages or emails.

What does Printfection cost?

Printfection does not publish their pricing. They offer 3 plans that vary in price based on storage amounts, number of users and number of items created but the pricing will ultimately be combination of those and the cost of the items you select.

Sales Engagement Tools

Sales engagement tools help sales and marketing teams automate email outreach, workflows, task management and more to enable reps to focus on getting in front of the right prospects. In 30-40% of companies, the SDR team reports into marketing and even if they don’t, marketing is almost always involved in the lead routing or email writing.

Groove

What is Groove?

Groove is a sales engagement software that enables reps to handle account research, outreach, call tracking and produce reporting in one place.

Benefits of using Groove

With Groove, reps are more productive than when they are trying to bounce between CRM, email and other tools to get their outreach done.
Groove boasts that averages reps that use the tool gain 1-2 hours of productive selling per day and achieve 25% more revenue.
The single platform doesn’t only benefit the reps themselves, having everything in one place allows sales ops and sales leadership to access the work off of the same data as reps.

What does Groove cost?

Groove does not publish their pricing. They tailor pricing based on what you need to make sure you only pay for what you will use.

Outreach

What is Outreach?

Outreach is a sales engagement platform that enables reps, whether inbound, outbound or ABM, to drive more pipeline, book more meetings and exceed revenue goals.

Benefits of using Outreach

The platform and workflows are customizable and can work across several use cases, including account-based selling, inbound, outbound, account management and even HR recruiting.
Outreach isn’t just limited to email and phone calls, it can work across a lot of different communication channels to make sure that any channel your team uses is tracked and optimized.
Analytics and optimization is a core part of Outreach, enabling you to see how and where to improve emails, calls, etc. and then empowering you to A/B test within the platform.

What does Outreach cost?

Outreach does not publish their pricing.

Scheduling & Lead Routing Tools

As leads come into your company, scheduling and lead routing tools help you to create a better experience for your website visitors and reduce friction to get meetings scheduled. These tools go beyond just letting someone pick their own time for a meeting and empowers you to do real-time qualification based on the data entered and then route leads/meetings appropriately.

Chili Piper

What is Chili Piper?

Chili Piper is an intelligent routing and scheduling tool that processes form data in real time and then intelligently assigns to the right rep in real time and empowers the prospect to schedule a meeting on their own without leaving the workflow.

Benefits of using Chili Piper

Chili Piper removes several steps and hand offs in the sales process and creates a better experience for the prospect.
Chili Piper helps marketing teams improve lead conversion rates and drive more qualified opportunities for the sales team.
Sales reps will spend significantly less time on administrative tasks like scheduling meetings and free up more time to be prospecting, giving demos and closing deals.

What does Chili Piper cost?

The Scheduling product starts at $25/user/month ($300/user/year)
The Concierge add-on is $200/month ($2,400/year)
The Concierge Live add-on is $350/month ($4,200/year)

Calendly

What is Calendly?

Calendly is an automated scheduling software that allows individuals and teams to provide scheduling tools that enable others to book time directly instead of going back and forth to coordinate.

Benefits of using Calendly

Calendly has a broad set of applications across various functions of your organization including sales, marketing, customer success, HR and training.
The platform can easily work with teams that need routing logic like round robin or team pages to allow for selecting specific folks and includes centralized billing and reporting.
Calendly offers a large variety of ways to customize how your scheduling works to ensure it fits individual workflows or team process.

What does Calendly cost?

The Basic plan is free with access to a limited set of features
The Premium plan is $10/user/month ($120/user/year)
The Pro plan is $15/user/month ($180/user/year)

MadKudu

What is MadKudu?

MadKudu is a marketing operations platform that can do a wide variety of data routing, workflow automation, lead qualification and scheduling.

Benefits of using MadKudu

The predictive scoring capabilities take your team away from manual lead scoring that isn’t always accurate and puts the algorithm to work.
MadKudu will qualify leads in real time as they are filling out a form and then route the best leads to directly schedule a meeting with a rep, increasing conversion rates significantly.
Leveraging the predictive model, you can also get much more targeted with your Facebook Ad targeting and retargeting to make sure you are only spending money on the best audiences.

What does MadKudu cost?

The Growth plan starts at $999/month ($11,988/year)
The Pro plan starts at $2,499/month ($24,988/year)
The Enterprise plan offers custom pricing

Heat Maps & Session Recording Tools

Heat map and session recording tools help marketers, designers and product teams view patterns in web/app behavior and record and playback live sessions of real users. This helps teams understand where users are confused, experiencing bugs or errors and finding the most value so that they can adjust their web and app experiences to make it better for all future users.

Hotjar

What is Hotjar?

Hotjar is a platform that allows anyone with a website the ability to understand more about the behavior of users from heatmaps and on-site polls to visitor recordings and conversion funnel tracking.

Benefits of using Hotjar

Instead of assuming what users want on your website or product, you can understand what is and isn’t important to them and then iterate and refine over time to improve.
You can optimize site pages and landing pages based on feedback to create a better experience for users and increase your conversion rates.
Rather than having to do separate tools or process for things like surveys and site feedback, with Hotjar you can do it all together in one tool.

What does Hotjar cost?

The Free plan is always free and collects up to 2,000 pageviews/day
The Plus plan is $29/month ($348/year) and collects up to 10,000 pageviews/day
The Business plan starts at $89/month ($1,068/year) for 20,000 pageviews/day and scales up from there based on pageview volume
Hotjar also offers an agency plan that offers a special pricing structure

Crazy Egg

What is Crazy Egg?

Crazy Egg is a tool that helps you understand the customer journey on your website with snapshots, recordings and heatmaps.

Benefits of using Crazy Egg

Crazy Egg gives you a lot of data with heatmaps, including clicks, scroll depth, device segmentation and more to really dig in and understand what users are doing.
Crazy Egg has the ability to do A/B testing from the same platform, which means that you can iterate faster based on the data you are getting from heatmaps and recordings.
The platform also allows marketers and other non-developers to make changes to the site through a visual editor tool which may be handy for quick changes and validation of insights.

What does Crazy Egg cost?

Crazy Egg offers a free 30-day trial on all plans.

The Basic plan starts at $24/month ($288/year) for up to 30,000 pageviews/month
The Standard plan starts at $49/month ($588/year) for up to 75,000 pageviews/month
The Plus plan starts at $99/month ($1,188/year) for up to 100,000 pageviews/month
The Pro plan starts at $249/month ($2,988/year) for up to 500,000 pageviews/month
The Custom plan offers custom pricing

FullStory

What is FullStory?

Moving beyond just heat maps, FullStory is a customer intelligence platform that combines analytics, session replays, page tracking, event funnels and frustration signals to help you create a better customer experience on your site and/or application.

Benefits of using FullStory

FullStory brings together data that typically lives in several different tools and makes it available in one, along with some unique features like the frustration signals that aren’t really found in other tools.
The platform helps you understand where, when and how users are experiencing friction on your site so that you can easily figure out where to pinpoint your efforts to improve.
FullStory also offers some unique ways to pivot from quantitative analysis that you typically find in analytics tools into understanding the flow of specific customer journeys through your site.

What does FullStory cost?

The Free plan is free for up to 1,000 pageviews/month
The Business plan starts at $199/month ($2,388/year)
The Enterprise plan offers custom pricing

Landing Page Tools

Landing page tools allow non-technical teams to create and deploy landing pages to promote events or campaigns, convert more traffic and create tailored experiences.

Unbounce

What is Unbounce?

Unbounce is a landing page platform that allows you to easily create custom landing pages without needing to know code and then run A/B tests to figure out how to increase conversions and continue improving the page.

Benefits of using Unbounce

Unbounce integrates with hundreds of other applications making it easy to tie your new landing pages directly into your current process.
The platform also gives you others tools to increase conversions, like popups and sticky bars so that you can make relevant users for your visitors at the right time.
Not sure where to start? Unbounce comes with over 100 ready-to-go templates that look great and have been designed to perform. You can launch it as is or use it as a starting point for your own designs.

What does Unbounce cost?

Unbounce offers a 14-day free trial.

The Essential plan starts at $99/month ($1,188/year)
The Premium plan starts at $199/month ($2,388/year)
The Enterprise plan starts at $499/month ($5,988/year)

Instapage

What is Instapage?

While a landing page platform at heart, Instapage has evolved into a platform that helps you improve ad performance overall through personalization, experience mapping and more.

Benefits of using Instapage

The actual interface for drag and drop editing on landing pages in Instapage is one of the best I have ever experienced. It is very granular and versatile.
Moving beyond the core landing page itself, you can add in personalization elements tied to your ad accounts to make the landing page experience even more relevant for visitors.
The platform includes A/B testing functionality, heatmaps and robust analytics that gives you a well-rounded platform that could potentially consolidate some other tools.

What does Instapage cost?

The Business plan start at $199/month ($2,388/year)
The Enterprise plan offers custom pricing

A/B Testing Tools

A/B testing tools give you the ability to show multiple versions of a page or website to create different experiences and then promote the versions that performed the best. Some of these tools go beyond simple page testing and give you functionality to test mobile apps, push notifications and more.

Optimizely

What is Optimizely?

Optimizely is an optimization and experimentation platform that goes beyond standard A/B testing and allows teams to experiment and optimize across product and web experiences.

Benefits of using Optimizely

If you need to go beyond website testing, Optimizely offers experimentation tools for the widest range of platform types including mobile apps, TV apps and even IoT/conversational products.
Page load speed is an incredibly important factor in A/B testing and Optimizely has a huge commitment to making your tests load as fast as possible with their Performance Edge that utilizes a CDN rather than processing everything in the user’s browser.
Optimizely offers a lot of functionality built around personalization.

What does Optimizely cost?

Optimizely no longer publishes their pricing. They offer multiple plans for both the Web & Full Stack products, or you can purchase them together. They also offer the Performance Edge as an add-on.

VWO

What is VWO?

VWO is an experience optimization platform that spans across web testing, full stack optimization and user engagement.

Benefits of using VWO

VWO Insights offers a lot of tools for getting better insights into your web or product users with heatmaps, surveys, funnel analytics and more.
The VWO Engage gives you access to some cool functionality like push notifications and Facebook Messenger to re-engage past visitors after they have left your site/app.
In additional to the website testing, you can test mobile apps and they offer server-side optimization for more product and full stack use cases.

What does VWO cost?

VWO offers a free 30-day trial.

VWO Testing starts at $199/month ($2,388/year)
VWO Insights starts at $169/month ($2,028/year)
VWO Fullstack starts at $1,999/month ($23,988/year)
VWO Engage starts at $99/month ($1,188/year)

VWO also offers a few popular combinations of their product for a better price.

The Conversion Optimization Essentials includes Testing & Insights and starts at $368/month ($4,416/year)
The Experience Optimization Essentials includes Testing, Insights & Engage and starts at $467/month ($5,604/year)

Google Optimize

What is Google Optimize?

Google Optimize is a more limited tool than the others but is a great way to easily get started with A/B testing and website optimization.

Benefits of using Google Optimize

Google Optimize is deeply integrated into other Google solutions like Analytics and can be very easy to get started using if you are already using Google products.
Because Optimize is built on top of Google Analytics, you don’t have to add a lot of extra code to your site.
With all of the audience and site interaction data already available, you can do some really effective targeting and segmentation for tests with Google Optimize.

What does Google Optimize cost?

Google Optimize is free to use. There is a more robust toolset available as part of Google 360 as well.

Call Tracking Tools

Call tracking tools give you the ability to understand the sources behind inbound phone calls by generating unique numbers for each source or campaign. These tools also give you the functionality to do intelligent, real-time call routing and better lead qualification.

CallRail

What is CallRail?

CallRail is a call tracking and form tracking software that allows marketers to attribute inbound phone calls to specific marketing campaigns and sources.

Benefits of using CallRail

CallRail integrates with Google Analytics, Adwords and several marketing automation and CRM platforms that make it easy to plug in for a lot of different companies.
They offer a wide range of features across attribution, routing, analytics and more.
In addition to all of the call tracking features, they also offer form tracking which helps tie together form fill attribution routing with calls to manage everything from one place.

What does CallRail cost?

CallRail offers a 14-day free trial.

The Call Tracking plan starts at $45/month ($540/year)
The Analytics Suite plan starts at $95/month ($1,140/year)

Invoca

What is Invoca?

Invoca is an AI-powered call tracking and routing platform that enables companies to close the loop on inbound call attribution and drive more conversions by removing friction and connecting prospects to sales reps faster.

Benefits of using Invoca

Invoca offers several native integrations with analytics tools and major ad platforms like Google, Facebook and Instagram.
They leverage AI to analyze calls in real-time to help drive more intelligent routing.
They are security and privacy compliant across a number of regulated industries which is great for everyone, but particularly helpful for marketers in the banking and healthcare industries.

What does Invoca cost?

Invoca does not publish their pricing.

Event Management Tools

Event management tools help teams manage all aspects of the event planning, coordination, facilitation and measurement to create excellent live event experiences. Without these tools, teams would have to juggle a lot of different tools and processes and then figure out how to make them work together.

EventBrite

What is EventBrite?

EventBrite is a complete event management platform that allows you to create and promote live events, sell tickets, manage registrations and more.

Benefits of using EventBrite

EventBrite is extremely well known and is easy and familiar for people to register for your event or purchase tickets.
EventBrite doesn’t charge any fees when you are running a free event, so you get to use all of the powerful technology to run your free event.
They offer a lot of tools and technology for the organizers of the event to manage everything from one app.

What does Eventbrite cost?

EventBrite does not offer a free trial but you can operate a free event for free.

The Essentials plan charges 2% of the ticket price + $0.79 per ticket sold
The Professional plan charges 3.5% of the ticket price + $1.59 per ticket sold
The Premium plan offers custom pricing

Splash

What is Splash?

Splash is an event marketing platform that allows companies to design, market, manage and analyze in-person events as part of their marketing and customer acquisition programs.

Benefits of using Splash

Splash offers companies the ability to create event experiences with excellent design and the flexibility to stay on brand across all platforms and systems.
They provide a large number of integrations across a number of marketing tools that make it easy to plug right in to your current tech stack.
The analytics go beyond just event registration and attendance by tying into pipeline numbers and helping you understand the revenue influenced by your events.

What does Splash cost?

Splash offers you to run personal events for free as well as 1-2 business events for free, but with limited functionality. Splash does not publish pricing for their other services.

Attendify

What is Attendify?

Attendify creates tools for companies to create the entire event experience for their attendees, including registration, promotion and custom event mobile apps.

Benefits of using Attendify

Attendify offers a highly-customizable yet simple mobile app builder where you can select everything you want to be available for your attendees in your own event app to increase engagement at the event.
The data behind the event gives you the ability to segment and engage with groups of attendees in real-time to improve their experience.
They offer seamless lead capture tools that all of your exhibitors can use to generate leads from the conversations they have at the event.

What does Attendify cost?

Attendify does not charge registration fees for free events.

The Registration product is 2.5% of the event price + $1 per registration
The Attendify App is $999 per event
The Branded Event App is $1,999 for a One-Event App or $2,999 for a Multi-Event App

They also offer packages that combine registration & apps.

The Starter package starts at $2,500
The Pro package starts at $4,000

Social media tools gives teams the ability to manage their social presence, across multiple networks and internal team, from one centralized place. Social tools also give you access to data to know how to engage your audience, create compelling content and even modify your products and services based on feedback received on the social platforms.

What is Sprout Social?

Sprout Social is a social media management platform that enables companies to create deeper connections through publishing, engagement, listening and analytics tools.

Benefits of using Sprout Social

Sprout has deep integrations with the key social networks allowing you to have the best available functionality and data from the networks.
As an add-on to their core product, Sprout offers a robust social listening solution that is integrated directly into the platform and doesn’t require a complex standalone product.
For situations where companies need more than one user in the product, Sprout has a lot of collaboration features baked into the product to make it very easy to use across teams large and small.

What does Sprout Social cost?

Sprout Social offers a free 30-day trial.

The Standard Plan starts at $99/user/month ($1,188/user/year)
The Professional Plan starts at $149/user/month ($1,788/user/year)
The Advanced Plan starts at $249/user/month ($2,988/user/year)

Sprout offers Listening, Premium Analytics and Advocacy add-ons but does not list the prices.

Buffer

What is Buffer?

Buffer creates a suite of social tools for publishing, engagement and analytics that can work independently or all together in one platform.

Benefits of using Buffer

The flexibility of purchasing each product independently is great for team that need some of the features but not everything, so you only really pay for what you need.
Buffer’s publishing tools are incredibly robust and give you everything you need to create high-quality posts and then put them in front of your audience at the right time.
The Reply product goes beyond typical social engagement and pulls together a solid solution for teams that want to deliver quality customer service directly on social channels.

What does Buffer cost?

Buffer offers a free 14-day trial.

Publishing Product

The Pro Plan starts at $15/month ($180/year)
The Premium Plan starts at $65/month ($780/year)
The Business Plan starts at $99/month ($1,188/year)

Reply Product

The Pro Plan starts at $50/month ($600/year)
The Business Plan starts at $225/month ($2,700/year)

Analyze Product

The Pro Plan starts at $35/month ($420/year)
The Premium Plan start at $50/month ($600/year)

Agorapulse

What is Agorapulse?

Agorapulse is a social media management platform that enables companies to publish content, easily generate reports and engage wit their followers from one tool.

Benefits of using Agorapulse

Agorapulse offers a built-in CRM for teams that don’t currently have a CRM in place or a need for a full CRM solution, enabling them to manage and segment their audience within the same tool as all other social features.
Within the social inbox, Agorapulse gives you the ability to create automated moderation rules to help remove spam from your workflow or automatically route certain types of questions to the right team.
For larger teams and agencies that are working together with the app, Agorapulse offers content approval workflows that make sure your team is only publishing content that is approved and ready, plus insights into where certain items are in the process.

What does Agorapulse cost?

Agorapulse offers a free 28-day trial.

The Medium Plan starts at $99/month ($1,188/year)
The Large Plan starts at $199/month ($2,388/year)
The X-Large Plan starts at $299/month ($3,588/year)
The Enterprise Plan starts at $499/month ($5,988/year)

BuzzSumo

What is BuzzSumo?

BuzzSumo is a content research and monitoring platform that gives you deep insights into the content that is performing best across social channels, blogs and more.

Benefits of using BuzzSumo

BuzzSumo gives you the ability to easily identify social influencers across various topics or niches and review what types of content they are posting is getting the most traction.
BuzzSumo gives you a way to aggregates millions of data points across the web and social to research content strategies for social and SEO.
BuzzSumo has robust monitoring features that allow you to set up brand monitoring across the web and social as well as any other keywords that are important to your audience and strategy.

What does Buzzsumo cost?

BuzzSumo offers a free 7-day trial.

The Pro Plan starts at $99/month ($1,188/year)
The Plus Plan starts at $179/month ($2,148/year)
The Large Plan starts at $299/month ($3,588/year)
The Enterprise Plan starts at $499/month ($5,988/year)

Online Advertising Tools

Advertising tools for search, social and display give you the ability to automate tedious tasks, gain deep insights into your performance as well as competitors, find ways to scale and optimize your campaigns and to measure real impact and return on ad spend (ROAS) from your campaigns.

Wordstream

What is Wordstream?

Wordstream is an online advertising platform that helps marketers in small and mid-size companies to effectively analyze and optimize their online advertising.

Benefits of using Wordstream

With the Performance Grader, Wordstream is like a dedicated PPC analyst that is always looking over your account and then giving you recommendations on where it could be improved.
The platform not only helps you figure out how and where to improve your advertising, they also have tools like pop ups and landing page templates to help increase conversions.
The reporting provided in Wordstream helps bring all of your ads data into unified and meaningful reports, saving you the time of pulling all of the data manually.

What does Wordstream cost?

Wordstream offers a free 7-day trial.

The Wordstream pricing is on a sliding scale based on how much ad spend you have in your accounts and requires a 3-month minimum. The prices below are for the lowest spend threshold and the per month price, not the total cost for 3 months.

The Advisor Only Plan starts at $199/month ($2,388/year)
The Advisor + Consulting Plan starts at $448/month ($5,376/year)

SEMrush

What is SEMrush?

SEMrush is an all-in-one marketing platform that offers tools for SEO, advertising, content and more. It could have easily been included in the SEO tools section but I chose to include it with the advertising tools because of some of the unique features it offers on the paid side vs the other platforms.

Benefits of using SEMrush

The advertising research tool in SEMrush provides you with a ton of data on your competitors keywords, ads, budgets and seasonality to save you time in money with your own strategies.
SEMrush provides you with valuable data on your competitors’ Google Display Network campaigns so you can know the types of ads that work best, the best headlines, placements, calls to action and more.
If you use Product Listing Ads (PLAs), SEMrush also provides insights into your competitors and the specifics of their PLAs.

What does SEMrush cost?

SEMrush offers a 7-day free trial as well as several limited-use free tools.

The Pro Plan starts at $99.95/month ($1,199.40/year)
The Guru Plan starts at $199.95/month ($2,399.40/year)
The Business Plan starts at $399.95/month ($4,799.40/year)
The Enterprise Plan offers custom pricing

Adstage

What is Adstage?

AdStage is an advertising management platform that empowers companies to analyze and automate their paid marketing at scale.

Benefits of using Adstage

With AdStage, you can automate a lot of repetitive takes like rotating creative and turning on/off ads with automated rules and logic that saves you time and makes your accounts more efficient.
The reporting tools help you bring all of your paid spend into one platform to have a holistic view on performance, pacing and ROAS.
The Join add-on product is a really solid bonus for performance-marketers that want to tie their ad spend all the way to revenue and have more insights into how to optimize campaigns.

What does Adstage cost?

AdStage offers a 14-day free trial.

AdStage gives you the ability to purchase each product as a standalone, each with multiple tiers, as well as bundles of all of the products. The pricing below is for the bundles.

The Starter Bundle starts at $838/month ($10,056/year)
The Core Bundle starts at $1,038/month ($12,456/year)
The Pro Bundle starts at $1,358/month ($16,296/year)
The Elite Bundle starts at $1,838/month ($22,056/year)
The Enterprise Bundle offers custom pricing
The Join add-on is $299/month ($3,588/year)

Data Management Tools

Data management tools give you the ability to centralize and organize all of your data from web analytics platforms to email marketing tools and beyond. Having a central source for all of your data reduces errors, removes the need to make frequent code changes to your site and allows you to integrate data into different tools that would otherwise need custom integrations.

Segment

What is Segment?

Segment is a customer data platform that allows companies to collect, segment, join and route data from your website, web app and mobile app into a variety of tools and systems from one centralized place.

Benefits of using Segment

Segment can be the customer data layer for your entire company, making sure Marketing, Product, Engineering and others are aligned and using data from the same source.
Segment integrates with over 300 tools and platforms, which makes it very easy to set up and route data without having to change code on your website/app or build custom integrations.
Segment is more than getting data from point A to point B and gives you tools to improve data integrity and fix problems to make sure you are confident in the underlying data.

What does Segment cost?

Segment is free to use for up to 1,000 monthly tracked users (MTUs).

The Team Plan starts at $120/month ($1,440/year) for up to 10,000 MTUs and then the pricing scales up based on your volume of MTUs.
The Business Plan offers custom pricing

Google Tag Manager

What is Google Tag Manager?

Google Tag Manager is a platform that allows teams to easily add, deploy and manage tags on their website quickly and without needing to modify code directly on the website.

Benefits of using Google Tag Manager

Rather than putting every tag or third-party script directly on every page of your site, Tag Manager gives you one place to add tags, control where and how they load and do it all without changing the single Tag Manager script on your site.
Tag Manager gives you tools to QA, check for errors and debug loading issues directly within the platform.
If you already use other tools like Google Analytics, Google Optimize, Google Ads, etc., Tag Manager is very easy and works seamlessly with other Google products.

What does Google Tag Manager cost?

Google Tag Manager is free. Tag Manager 360 is a paid solution and the pricing is not published.

Webinar Tools

Webinar tools give you the ability to run large scale live events online, whether it is for training customers or generating leads for your product. Webinar tools give you all of the functionality you need to create, promote, deliver and measure the webinars and live events.

Zoom

What is Zoom?

Zoom is an online communication platform that offers meeting, chat, conferencing and video webinar functionality for businesses.

Benefits of using Zoom

With Zoom, you can seamlessly do a live broadcast of your webinar onto other platforms like YouTube Live and Facebook Live.
Zoom allows you to have up to 100 live panelists presenting which creates a ton of options for the types of webinars and live events you can host for your audience.
Zoom has deep integrations with a large number of marketing technology, making it easy for you to incorporate Zoom webinars and live events into your existing marketing tools.

What does Zoom cost?

The pricing for Zoom Webinars specifically is based on the number of host seats and the maximum number of attendees you want to be able to accommodate.

For up to 100 participants it is $40/month/host ($480/year/host)
For up to 500 participants it is $140/month/host ($1,680/year/host)
For up to 1,000 participants it is $340/month/host ($4,080/year/host)
For up to 3,000 participants it is $990/month/host ($11,880/year/host)
For up to 5,000 participants it is $2,490/month/host ($29,880/year/host)
For up to 10,000 participants it is $6,490/month/host ($77,880/year/host)

WebinarNinja

What is WebinarNinja?

WebinarNinja is an all-in-one webinar platform that gives you the ability to create, promote run and measure several types of webinars.

Benefits of using WebinarNinja

WebinarNinja goes beyond live webinars and gives you the ability to create automated webinars, webinar series and hybrid webinars that have recorded content + a live host.
WebinarNinja has a lot of functionality that enables you to create and customize webinar registration pages to increase conversion and attendance.
They have a webinar search engine called The Webinar Finder where you can easily add your webinar to get more exposure and registrations from people that otherwise wouldn’t know about your webinar.

What does WebinarNinja cost?

WebinarNinja offers a 14-day free trial.

The Starter Plan includes up to 100 attendees and starts at $49/month ($588/year)
The Pro Plan includes up to 300 attendees and starts at $95/month ($1,140/year)
The Plus Plan includes up to 500 attendees and starts at $159/month ($1,908/year)
The Power Plan includes up to 1,000 attendees and starts at $249/month ($2,988/year)

Attribution Tools

Attribution tools help your team go beyond using just first or last touch and tie together all of the interactions that led someone to becoming a customer. These tools measure your actual new revenue and apply it across the different touch points accordingly so that you can know which initiatives and channels contribute to revenue and where to invest moving forward.

Bizible

What is Bizible?

Bizible is a revenue attribution tool for B2B companies that provides insights across multi-touch attribution, account-based measurement, event and offline tracking and more.

Benefits of using Bizible

With Bizible, marketing teams can move from only relying on first or last touch data to understanding and properly valuing all of the touch-points along the buyer’s journey and then attribute revenue to each of them appropriately.
Bizible works really well on top of major CRMs so if you already heavily use Salesforce or others, Bizible is much easier to stand up and configure.
For anyone focused on ABM, the predictive engagement scoring for accounts is valuable to help you know where to focus selling efforts and which accounts need to be warmed up first.

What does Bizible cost?

Bizible does not publish their pricing.

Attribution

What is Attribution?

Attribution is a multi-touch attribution app that empowers marketers with the data to understand their most impactful channels, convert more buyers and maximize ROI.

Benefits of using Attribution

Unlike most multi-touch attribution tools, Attribution is easy to set up and fully implement in a short amount of time and without additional fees.
For account-based teams, Attribution can be switched over to show attribution at the account level whereas other tools cannot do account-based attribution.
Attribution makes it easy to work from several different models or create custom models without any additional code or configuration.

What does Attribution cost?

Attribution does not publish their pricing.

Honorable Mention

Below are a few extra tools that didn’t fit well into a specific marketing tools category but are amazing for any B2B marketer.

Gong

Gong is a sales conversation intelligence tool but it deserves mention on a marketing tools list because the call recordings and insights derived from them can be massively useful for marketers to be able to hear exactly how prospects and customers ask questions, discuss pain points, etc. to help you make your marketing more effective.

Asana

Asana is a project management platform that helps teams coordinate and manage their work. Project management tools are typically shared across all teams in a company but marketing will certainly get a lot of benefit from aligning and working within Asana.

Wistia

Wistia video marketing software company that enables anyone in the company, not just marketing, to create, promote and measure videos. Applications include product training videos, partner materials, all company meetings and more.

Canva

Canva is an online graphic design tool that makes it easy for anyone to create amazing graphics. From ad creative to social graphics to images for emails, marketers that don’t have dedicated design resources rely heavily on Canva to get things done.