Assumptions Kill Good Marketing

Assumptions are a silent killer of good marketing.

They can creep into your work in many ways.

Here are some examples:

"No one wants to read a 4,000-word blog post."

"This case study will be better because they are a more popular brand."

"If we don't drip emails to prospects every 2 days, they will forget about us."

"People don't engage with brands on social media."

The list could go on, and sadly, some level of this is present in every marketing team.

To constantly fight against assumptions based on personal preference, bias, or experience, you have to:

• Include input and feedback from diverse groups
• Have real conversations with your prospects & customers
• Repeatedly question what decisions are being based on

What are some other examples of ways that you hear assumptions making their way into marketing decisions?