Early-Stage Marketing
"How do I grow my early-stage company without much money?"
I hear this from a lot of CEOs and first marketers.
Whether you are bootstrapped or have seed funding, there is only so much money to fuel growth and build a brand to get you to profitability or Series A.
Jason Widup scaled efficiently with Linkedin conversation ads.
Sean Ellis built a viral referral program for Dropbox.
Ross Gordon built a community on Facebook that fueled early growth for Catch Co.
Dan Mcgaw created a co-marketing webinar program for KissMetrics.
Leo Widrich guest-blogged like crazy to grow Buffer.
Some companies put most/all of their budgets into paid ads with positive ROI while slowly building up non-paid channels, as we did at Sprout.
There is no one-size-fits-all solution.