Gambling on New Marketing Roles

You shouldn't be gambling on new Marketing roles if you want to create consistent momentum in your team, culture, and performance.

Marketers are notorious for building up their ideas around how hiring X role will solve a huge list of problems or introduce a fantastic new revenue stream.

It happens to Marketing teams of 2 and 200.

The problem with this is that instead of testing out assumptions first, we invest a lot of time, money, and resources to hire and onboard a person and then (impatiently) wait for them to do everything we hoped for and more.

But what happens when that bet doesn't pay off?