The Need for Specialization in Content Teams

I talk with a lot of companies about content.

Many understand how to go from 0 to 1 but start to get hung up on specialization.

Here's why it is so important.

When your marketing team is growing, and the content program is more complex, it is natural for you to start doing more types of content.

Maybe you started only doing blog posts, and now you have done a few ebooks and want to create your first data report, a podcast, or a video series.

The reality is that different formats require different:

- Strategy & planning
- Lead times & process
- Resources & tools
- Skills & experience

It would be tough to ask the same 1-2 people to juggle all of these, let alone do them well. This is why teams specialize.

Here are three of the most common ways to segment your content team.

1. By format - blog, podcast, data reports
2. By audience - SMB, Enterprise, Agency
3. By objective - brand awareness, SEO, PR

Any team segmentation HAS to align to a cohesive overall strategy, or this doesn't work.

When done well, you can give each team a clear direction and resources to do their best work.