Why Looking to Marketing Influencers for Strategy Will Make You a Mediocre Marketer

“I just read about this awesome new tactic on the Hubspot blog…we should totally do it.”

Cool cool cool. Maybe it works for you or maybe it doesn’t.

Realistically, it will probably work well for a while and then lose its effectiveness as tens if not hundreds of thousands of other marketers begin to implement the same tactics after reading the same blog posts as you.

All of this puts you back where you started six months later and you start to feel like your marketing strategy and maybe even your marketing career is like one big hamster wheel.