Why SaaS Marketers Need to Understand CAC Payback Period

CAC Payback Period is an important metric for both company leaders and investors that helps them understand the efficiency of growth and how much cash is going to be needed to keep the business growing at that rate.

However, most marketers in SaaS companies don’t understand CAC Payback Period as a metric, what it is at their company, and most importantly, how they influence it.

There are many ways that Marketing influences CAC payback, and I’ve called out a few of the biggest areas where SaaS marketers can have a positive or negative impact on payback.